About Us
At Tidal Living, we believe that exceptional home care is built on a foundation of empathy, expertise, and innovation.
Founded in the heart of Inner London, our service is led by Sabbir Ahmed, a licensed psychotherapist with over a decade of experience in the NHS, including roles in service management and safeguarding. His deep understanding of mental health and commitment to person-centred care shape every aspect of our approach.
Complementing this is the expertise of Umar Alvi, our Director of Technology and Innovation. A pharmacy and Data Science graduate with expertise in AI implementation, Umar brings a forward-thinking perspective to home care. His work ensures that our medication management is accurate, data is safeguarded, and that we leverage technology to enhance the quality and efficiency of our service.
Our team of dedicated carers is at the heart of Tidal Living.
Sabbir Ahmed – Founder and Director of Care
Sabbir is a UKCP-registered psychotherapist who has over one decade of experience working in the NHS as a senior clinician in the mental health field, including service management and safeguarding.
Sabbir’s deep understanding of emotional and mental health ensures every aspect of care that we provide at Tidal Living prioritises dignity, independence and holistic support.
Umar Alvi – Director of Technology and Innovation
Umar is a pharmacy and data science graduate who specialises in AI and smart tech implementation at Tidal Living, including accurate medication management and assistive technology.
At Tidal Living, implementing smart tech ensures that our carers spend less time on paperwork and other routine tasks, and more quality time with you or your loved ones.
Umar’s focus on data safeguarding and technological innovation ensures that the technologies we use at Tidal Living are efficient, safe and up-to-date.
Individual Support, Personalised To You
At Tidal Living, we involve our service users in all stages of the care plan process, co-producing our care and support plans with our service users. We include our service users in collaborative discussions with themselves, their loved ones, and our team at Tidal Living, following NICE guidance on individualised care to improve service user experience and client and outcomes.
Our approach to shared decision-making (SDM) is rooted in evidence-based practice, as outlined in the British Journal of Medicine by Montori and colleagues (2022), supporting our service users to make informed choices about their care and support preferences and needs which align with their values.
This underpins our practice in alignment with Regulation 10 of the Health and Social Care Act, which outlines that every client should be treated with dignity and respect, placing upon us a responsibility to communicate compassionately with you and recognise your personal preferences. At Tidal Living, we also comply with Regulation 11 of the Health and Social Care Act, ensuring that informed consent underpins all aspects of care and support provision in our service.
By working with you in addition to the professionals who work with you, such as GPs, nurses and pharmacists, we ensure that health considerations inform every aspect of your care and support, adopting a holistic, evidence-based approach to care provision.
In drafting up your care plan, we take into consideration your personal history, preferences and interests in addition to your unique background and protected characteristics, as recommended by the CQC in implementing person-centred care. This aligns with the CQC’s framework of person-centred care, reflecting your physical, emotional, mental and social needs and preferences in a care plan uniquely individualised and personalised to you.
Our Mission
At Tidal Living, our mission is to empower people across Inner London and beyond to live well at home and thrive, via compassionate, evidence-based and reliable support, no matter your age, ability or background.
We envision a future in which emotional wellbeing, community connection and physical and mental health are at the heart of home care delivery, setting a benchmark for best practice in care provision across London.
Our Core Values
At Tidal Living, our core values are compassion, kindness, promoting service user dignity and respect, celebration of diversity and including service users of all backgrounds and walks of life, in addition to a commitment to punctuality and reliability.
Above all, we at Tidal Living strive to provide you with the highest quality of care; evidence demonstrates that commitment to continuity and professionalism by care providers fosters and protects client identity and self-esteem.
Services We Offer
At Tidal Living, we offer a range of services, including live-in care, respite/holiday care, emergency care and hourly care, in addition to dementia and Alzheimer’s care and specialist care.
The hourly care visits we provide as part of hourly care are the cornerstone of flexible, person-centred domiciliary care, with visits ranging from 30 minutes to several hours according to your needs. During these care sessions, our carers assist you with personal care tasks to support your self-care, including bathing, dressing and everyday household tasks such as meal preparation and tidying up alongside medication prompts. Our visiting care model is designed around you, helping you to maintain your daily routines and independence at home and ensuring that you receive professional support when you need it, protecting your autonomy.
For those who require continuous support, our live-in care service allocates a dedicated carer to you, who lives in your home 24/7, ensuring you receive constant companionship, timely assistance with complex support needs, and the security of having someone at-hand overnight and above all, peace of mind. We also offer respite and holiday care, optionally overnight, to provide care and support when family carers need respite from care; this helps reduce caregiver burnout and can reduce the risk of accidents during night-time hours.
Our emergency care service offers prompt, rapid-response support which can reduce the risk of unnecessary hospital admissions and respond to crises/emergencies within hours, on a 24/7 basis. At Tidal Living, we collaborate with Urgent Community Response (UCR) teams and NHS 111 to dispatch skilled carers or rapid response emergency nurses in hours of referral – our emergency care service assesses urgent needs such as falls, acute illness or other injuries, in addition to carer breakdown.
Our dementia and Alzheimer’s care service is specifically designed to address the unique challenges posed by long-term conditions such as dementia and Alzheimer’s characteristised by progressive cognitive decline, ensuring safety, familiarity, and comfort for service users in their own homes. Our carers are trained and specialised in dementia-friendly communication techniques, in addition to behavioural management techniques and the use of memory aids. We develop structured daily routines, including personalised activity plans, reminiscence therapy and music therapy which strengthen cognitive function and promote emotional wellbeing, based on Alzheimer’s Society recommendations.
When complex or clinical needs arise, our specialist care service brings together carers with enhanced qualifications and relevant experience, including medication administration, catheter and stoma care, and end-of-life support to work alongside community nursing teams; we adopt a multi-disciplinary, evidence-based approach to ensure safety for our service users, and the highest professional standards of care delivery.
Why Tidal Living?
At Tidal Living, we provide fast, responsive on-boarding for our service users, in which we provide rapid, responsive care within 24 hours in critical, urgent scenarios where our service users need it.
In addition, we are committed to community partnerships, working with community organisations such as community centres and places of worship in addition to statutory agencies, such as the NHS, and volunteer networks to foster belonging, ensure the best possible standard of care and reduce service user isolation, and connecting our service users with their neighbourhoods and communities.
Furthermore, we at Tidal Living are committed to transparent governance, ensuring that our policies and operating procedures are in line with CQC best practice guidance and regulations from Day One, in addition to being transparent about our care service and what we offer at Tidal Living to all stakeholders, such as service users, their families and other statutory agencies such as the NHS.
Areas We Cover
At Tidal Living, we provide our care service across Central and East London boroughs, and plan to expand into Essex soon.
